Sunday, November 23, 1997

Septuplets could be gold mine for companies

By Doug Williamson / Abilene Reporter-News

Marketing.

Image.

Positioning.

Those three words are keys to business success.

How could you get big exposure on something positive?

Give the McCaughey septuplets a lifetime supply of whatever you sell.

Look at who's already on the bandwagon.

Gerber Foods has donated baby food. MidAmerican Energy is giving the family power for heating and cooling. Toys 'R' Us has pitched in car seats and strollers.

TCI of Central Iowa is hooking the McCaughey house for seven years of cable TV and, not to forget toddler Mikayla, the cable company is giving her some gifts. Mott's Inc. is supplying 16 years of apple juice and applesauce.

Procter & Gamble is sending a lifetime supply of Huggies diapers. Wright Chevrolet, where the father works donated a 15-seat van.

In addition, several companies are working on building the McCaugheys a house, including Iowa-based Clarke Cos., Onthank Co., Pella Corp. and Maytag Corp. and Pennsylvania-based U.S. Steel Group of USX Corp.

When the gang gets out of high school, they can attend Hannibal La Grange College in Missouri, which has offered the seven college scholarships.

Think what your firm might do.

My contribution is best wishes for a lifetime to Kenneth Robert, Alexis May, Natalie Sue, Kelsey Ann, Brandon James, Nathanial Roy and Joel Steven.

Making DTP work

Kay Reedy will speak on "Making Desktop Publishing Work for You" during Tuesday's Women Empowering Women Brown Bag lunch at the Carriage House, 802-1/2 Orange.

Cost is $7. Bring your lunch for the noon-1 p.m. session. Tea and water is provided.

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We want your business news. E-mail it to williamsond@abinews.com. Fax it to Reporter-News Business News Department, (915) 670-5242. Mail it to Reporter-News Business News Department, P.O. Box 30, Abilene 79604.