Tuesday, July 29, 1997
Harte-Hanks to buy ABC Shoppers Group
SAN ANTONIO (AP) - Harte-Hanks Communications Inc. announced
Monday it is signing a definitive agreement with ABC Inc., an
indirect subsidiary of the Walt Disney Co., to acquire the ABC
Shoppers Group.
The ABC Shoppers Group publishes free-circulation advertising
reaching 2.4 million households in California and the Midwest.
The cash transaction is valued at about $104 million and is
expected to close by the end of September.
Harte-Hanks currently publishes shoppers with 590 separate
zoned editions reaching 7.1 million households each week in four
major markets.
San Antonio-based Harte-Hanks has been increasingly concentrating
on its shopper and direct marketing businesses. It is in the process
of selling its newspaper and television operations to the E.W.
Scripps Co.
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Abilene Reporter-News / Texnews / E.W. Scripps. Publications
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