Wallowing in the excess
Nobody else does excess like Hollywood. And so it's no wonder
perhaps the most excessive of media productions is the movie industry's
self-congratulatory Academy Awards show.
Every year, a massive audience tunes in. Every year, it's scheduled
to run three hours. Every year, after three hours, the end is
not in sight. The earlier, anticipatory segments of the schedule
have gone over budget.
Everyone gets in a big hurry, and the major awards, which should
by all rights receive the most time and attention, fly by in a
final flurry.
The problem is that Hollywood wants to have its cake and eat
it, too - present awards and put on a show, which inevitably runs
longer than most producers dare to make one of their own movies.
Why doesn't the movie industry change the show's format? For
the same reason it keeps putting out the kind of films it does.
As long as audiences continue to watch, Hollywood is quite content
to revel in its own excess.
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Abilene Reporter-News / Texnews / E.W. Scripps Publications
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